Complete Guide To Setup For Twitter Advertising Campaign


If you want to boost sales and conversions, Twitter is a beautiful place to start. According to a study conducted by some individuals, around 63 percent of Twitter users follow small businesses. If you are diligent with your advertising efforts, you can drive traffic to your website using Twitter.

Twitter should and is used to drive a salesforce, and if you want to learn more about how to utilize Twitter to drive sales and conversions, keep reading.

If you use Twitter, you already know how to utilize all of the fundamental capabilities of the program, such as tweeting, tagging, and posting stories (moments), but you want to learn how to use the platform to generate revenue for your business.

Twitter is a simple-to-use platform with a vast user base that offers low-cost advertising to businesses on a tight budget.

Twitter offers a tailored marketing strategy to increase brand exposure among previously untargeted groups, promote events and promotions, and even gain new followers with whom you can advertise in the future. You can also seek help from a Twitter ads agency in India.

Read on to know more about Twitter advertising 101:-

Audit Your Accounts

If your company has a Twitter account (establish one if you don’t already have one), you should audit it and its posting history and all the persons who have had ownership of it over the years to set limits for your future moves.

Once you’ve compiled your list, go over each account in detail. Gather information such as:

  • What is the frequency of this account’s tweets?
  • What is the number of followers it has? What is the rate of engagement?

Twitter analytics can be a valuable tool for keeping tabs on these accounts and their results, such as impressions and likes.

It would help if you did an audit of your account to ensure that it is consistent with your brand identity. If the profile image matches the other social network accounts. If the daily stories are the same across all accounts, and if simple features like hashtags and headers are consistent across all accounts. Across all funds, update the brand marketing strategy, such as the theme and objective.

This is a lot to take in at once, but behind every Twitter advertising campaign, you must iron out all the minor nuances so that when people arrive at your accounts, they do not stray from their intended purpose of purchasing goods.

You’ll have the necessary parameters, which will further allow you to evaluate the next steps in your advertising strategy.

Understanding The Types Of Advertisements

There are roughly three types of advertising methods that Twitter allows its users to employ for their benefits. Read on to know more about them.

Types Of Twitter Ads #1: Promoted Accounts

Promoted accounts are the many types of accounts that appear on your timeline in the who to follow and what’s happening sections. They stand out from the people you’d typically follow and can be an excellent method to show up on the timelines of people in your target demographic’s accounts.

Twitter recommends promoted accounts based on two main concepts (along with a few other factors):

Keywords that people lookup

The persons they are interested in

The goal is to assist in the growth of followers.

Types Of Twitter Ads #2: Promoted Tweets

The tweets you choose under this option will be seen by those who follow your account and those who do not. This could be another technique to target accounts unaware of your existence but would be potential consumers if they were made aware of your services and products.

The goal is to highlight important updates, share news, and promote special offers.

Types Of Twitter Ads #3: Promoted Trends

Twitter is a website that can create or destroy trends that become the talked about things over many social media websites over a long period. Directions can be promoted variables that can lead users to your account and get you amongst the topic of discussions amongst a plethora of people.

Time is of importance when it comes to Twitter trends. With promoted trends, brands can promote a movement for 24 hours.

Self-serve marketers on Twitter do not have access to promoted trends.

This feature’s goal is mainly for branding purposes to raise awareness for events such as product launches or to take advantage of the news cycle.

How Much Do Ads Cost

Twitter typically gives you a lot of leeways when it comes to how much you may spend on your ad campaign, with almost no restrictions. You decide how much you want to spend on your Twitter marketing practices, although the average cost of advertising on Twitter is $0.38.

The cost of Twitter ads varies depending on the ad kind.

Promoted Tweets cost between $0.50 and $2.00 for each action and $2 to $4 per follower for promoted accounts, while promoted trends can cost up to $200,000 per day.

Below is Twitter’s bidding possibilities based on the campaign’s goal.

  • Campaigns for website visitors from $1.68 to $10.00.
  • $1.50 – $2.50 for tweet engagement campaigns
  • $6.00 – $8.00 for public awareness campaigns
  • Campaigns for followers: $2.50 – $3.50
  • $1.95 – $3.25 for app installations or re-engagement campaigns

The following are the six most important criteria that influence your Twitter ads:

  • Strategy for bidding
  • Advertisement creators    
  • Target audience
  • Ad format
  • Ad objective
  • Competitions that you run

Note that the cost of each chargeable activity is determined by the targeting, creatives, and bidding strategy.

Knowing Your Audience

You may use Twitter’s robust targeting options to target the exact audience you’re looking for. A complete list of their targeting choices may be found on their campaign targeting website. You can filter by demographics and audience aspects such as follower lookalikes, events, interest and conversation targeting, and re-engager targeting, or you can construct your custom audience list.

Like other social media giants across the internet, Twitter can be a great tool if you know what to market and how to deal with it. The advertisement tools that twitter possesses are among the most refined and target-specific ones. 

Final Words

Consider blending your organic efforts with the tools offered by Twitter in the form of sponsored adverts and promoted content if you want to build your business on the site. Using Twitter Ads is a simple way to get your tweets in front of people who don’t already follow you, which effectively generates new business prospects.