It can be intimidating to get started with high-ticket sales. It is important to practice patience and build your confidence. Once you get the hang of it, high-ticket sales can turn your company’s bottom line around. Plus, they can help you earn higher commissions.
Relationship-focused high-ticket sales funnel
A relationship-focused high-ticket sales funnel focuses on building personal relationships with high-ticket buyers. These people are typically more demanding and often invest in a company’s brand, reputation, and quality of product or service. As such, it’s important to create a sales process that is tailored to the needs of these types of customers.
High-ticket customers want to deal with a deliberate and thoughtful company. This means that your social media presence and messaging must match your brand. Having inconsistent branding across your various channels will leave a negative impression on prospects. Make sure that your LinkedIn profile is aligned with your overall brand. If you have any inconsistencies in your branding, work with your marketing team to remedy them. Cohesive branding makes it more likely that you’ll land a high-ticket deal.
A relationship-focused high-ticket sales funnel can help you build stronger relationships with customers and boost revenue. It can also help you improve customer experience by upselling related products. For instance, a person who buys a conference ticket may want to purchase a consultation with you directly. As such, it’s important to think about what other products and services your customers might be interested in.
Buyer persona
Before you create a buyer persona, make sure you know your target audience. You can do this by interviewing existing clients. They can give you vital information about their backgrounds, challenges, and what they look for in a product or service. You can even ask them why they chose your company in the first place. In addition, you can ask your salespeople and customer service representatives what they would like to see in your product or service.
Once you’ve figured out your buyer persona, develop a product or service package based on this group. This way, you’ll have a clearer idea of what your customer is willing to pay. For instance, if a customer buys a membership to a membership website, the price should reflect the value of the membership.
Scarcity
The use of scarcity to increase ticket sales can work for a variety of purposes. For instance, it can be effective to promote a limited number of early bird tickets for a concert. In addition, scarcity is a psychological concept that many brands use to drive customer behavior. It is also a highly effective tool for online stores, as nearly 70% of website visitors leave a website without purchasing anything.
Scarcity tactics can increase sales by creating a sense of urgency. You can use this marketing strategy by telling customers that they are getting a limited number of items, which shortens their decision-making process. Moreover, scarcity is especially effective for products that are limited in quantities.
Trust
Trust is an important factor in closing a high ticket sales deal. While it is easier to make a low-ticket sale when you know your client is a good fit, it is much harder to build trust with a high-ticket client. The investment required for your services is directly proportional to the trust you have earned. Therefore, the best way to secure a high ticket deal is to build a rapport with your client.
Creating a trust-based sales process starts with customer research and creating an accurate customer persona. High ticket sales customers will be very different than those for low-ticket sales. Consider their age, location, profession, interests, and pain points.
