The market for motor mechanic shops or auto repair shops is highly competitive. The saturation of auto shops within one locality makes it difficult for new businesses to find clients. Many people like to keep one motor mechanic that provides satisfactory services at cheaper rates.
Invest In Motor Technology
If you have just started an auto shop or you are struggling to keep up with the clients, then here are some helpful tips that you can use to make your business flourish even in the highly competitive environment.
If you want to stand out amongst your competitors, invest in the tools and technologies to provide better services to your clients. When you want to cater to the needs of different clients, you need to have appropriate tools and technology.
For instance, if you want to cater to electric car owners as well, make sure you have the right tools. Rare Earth Magnets used in electric vehicles are one example. You should have the right spare parts and tools to repair hybrid cars as well as traditional petrol and diesel engines.
Improve Your Customer Dealing
Invest in your customer services. You should develop an easy-to-use website where your client can learn more about your services and book services so that they do not have to wait long. Make sure that you reply to the emails and queries on the website timely.
The person standing at your customer care desk should be qualified for the job. They should know the details of your services, shop timings, and other necessary information that a client may ask for. When in-store, provide quality services to your clients so that they would want to come back.
Hire Only The Experienced Technicians
One of the biggest mistakes that small startups in the auto business make are the hiring of amateurs. When your business is in its nascent stage, you can not afford amateur technicians. You would want experienced technicians so that they can provide the required services to your client.
The hiring of experienced employees is very difficult. Consider consulting a staffing agency to help you find temps. Temps are low on budget and they are somewhat experienced in the field. This way you can have better staff without straining your budget. Working with temps can help you find some of the best employees for your team.
Reward Your Loyal Customers
If you want more returning customers and attract new customers, adopt a strategy to reward the loyal ones. Everyone loves free or discounted services and products. As a small business, you can provide various incentives or rewards to your loyal customers to keep them coming back to you.
If your budget does not allow you to give expensive rewards, consider providing services that do not require your expense. For instance, giving a free car wash or an oil change to your customer, or providing your services at discounted rates can help you keep your loyal customers happy and attract more people.