Whether you are a working professional, a brand-conscious freak, or an avid gamer looking for the best gaming experience, there is one smartphone brand that meets all these expectations to a tee. Samsung has carved a niche in the market, transitioning the brand from its early days as a cheap manufacturer to a brand associated with class and quality. In fact, Samsung has been the only manufacturer to successfully compete with Apple, consistently turning diehard fans away from the American smartphone manufacturer.
So why do Indian buyers prefer Samsung phones, especially when there is a sea of options today? We look at some of the reasons why Samsung has remained the preferred brand among smartphone buyers in 2020.
Consistent Quality Manufacturing
Samsung has been around in the Indian market for a considerably long time. In contrast, the competition (mainly Chinese manufacturers) are relatively new entrants into the market. The significant time spent in the market has solidified the brand’s image in the hearts and minds of consumers. All the while maintaining consistent quality in their smartphone line-up, the brand carved a niche for itself in the market.
The word on the street was that if you wanted a quality phone and could afford a little extra, then Samsung was your go-to brand. This conscious effort to uphold its brand values translated to a loyal and ever-growing fan base. Although Chinese smartphone manufacturers have caught up to Samsung in the quality department, they still haven’t been able to overcome the “quality” brand image that Samsung has managed to attain after years of market grind.
Wide Range of Smartphone Offerings
Another major advantage that the brand has over other manufacturers is the range of product offerings. The company offers a range of smartphones like none other. Whether you’re looking for the best phones under 20000 INR (Galaxy A and M Series), or the top-of-the-line 60K+ (Galaxy S series) smartphone, you will find something that fits your budget and needs perfectly. Owing to being in the marketplace for a long time, Samsung seems to understand buyer’s preferences in line with its phones, which is a key factor for its success.
Quality After Sales Support
Brand Samsung in India is known for the reliable and often quality after-sales support that its customers enjoy. The company pays close attention to how the brand is perceived as a whole. In doing so, it makes sure that in the event of a breakdown, faulty devices are repaired or replaced to the customer’s full satisfaction, thereby avoiding nasty reviews. This is one area where other smartphone manufacturers still have a long way to go.
Samsung also boasts the most number of service centres, known as “Samsung Smart Service” in the country. In fact, there are more Smart Service outlets than all other smartphone manufacturers combined. Putting the needs of customers ahead of everything else has made the company arguably the best mobile brand in India.
Feature-Rich Models
Samsung changed the landscape of the smartphone industry forever when it started offering feature-rich phones at affordable prices. Today, almost every brand has adopted this strategy by packing as many features as possible.
However, it’s important to appreciate that this strategy was first conceived by the smartphone manufacturer in its early days. This trend continues till today, with Samsung’s A-series smartphones. The Samsung A71 smartphone, for instance, comes with multi-rear camera arrays, excellent batteries, a fast processor, and decent RAM size, and can be bought for under 25,000 INR.
If you are looking for the latest Samsung smartphone, you can find them on the Bajaj Finserv EMI Store, and you can purchase your favourite model using the Bajaj Finserv EMI Network Card. It comes with a pre-approved loan of up to Rs. 4,00,000, and helps you convert the cost of the smartphone into affordable, easy EMIs.
