SEO experts often use 301 redirects. It’s used to redirect one URL to another permanently. There are many reasons why you would redirect a page. When a website’s URL structure or a post’s content changes, redirection becomes necessary for many website owners. 301 and 302 redirects can be tricky, so be sure to use reliable tools.

The 301 Redirects  is one such tool, and we’ll look at it in detail in this post.

Setting up a 301 redirect is necessary for three leading causes:

Retaining as much Domain Authority as Possible

301 Redirects allow you to move traffic from one URL to another while keeping the search engine authority that comes with inbound links pointing to both of the original URLs. The second link, for example, will have an http:// prefix, but the URL in the browser will look the same as the original when your visitor arrives. This is a crucial step for a website’s search engine rankings to improve.

More Search Traffic Through Other Domains

Companies in the early stages of development will sometimes purchase domain names that are confusingly similar to their own. As a result, they are able to drive more traffic to their website, with the help of a 301 Redirects plugin. With the 301 Redirects plugin, the original domain’s authority would be preserved.

Rebranding or Renaming a Website with a Different URL

If you’re rebranding your business or website, the 301 Redirects Plugin is critical to preserving the authority of any inbound links pointing to the old URL on the new domain. Aside from redirecting website visitors to the correct location, the 301 Redirects plugin will also play a crucial role.

Features

301 Redirects has a user-friendly interface in addition to performing all of these critical tasks. Redirects GUI can be found in the WP admin dashboard under settings –301 Redirects, and it comes with some great capabilities.

• You can select posts, custom post types, pages, archives, and term archives from the drop-down menu.
• A custom URL for the destination
• Obtain lightning-fast redirection.
• Redirects are a good way to keep query strings around.
• For bulk redirect management, import and export are available.
• Redirect statistics, so you can see how frequently a redirection is used.

When a 301 Redirects plugin sets up a redirect, it may remain indefinitely after being activated.

Key takeaways:

• SEO experts often use 301 redirects.
• 301 Redirects allow you to move traffic from one URL to another while keeping the search engine authority that comes with inbound links pointing to both of the original URLs.

What are you holding out for exactly? Do not be hesitant to install a plugin that handles 301 redirects. Your online presence will become less difficult as a result.

Just a little note for the end: If you’re a WordPress user, there are some other plugins that we would recommend: WP Reset, which allows you to roll back in time or reset your whole site, and WP Maintenance, which can tell your customers and visitors that you’re page will be back soon!