This Study Confirmed the Impact of Mobile Page Speed on Customers

app development

For mobile users, if there is one thing that can be called an experience-maker or ruiner, then it is the site speed. Since the start of the world wide web, the speed at a website loads has always been a great concern for internet users. And if you work in the IT industry then you know that Google made it one of the top features for a website if the webmaster wants to rank. This ranking algorithm was rolled out in 2018. Another factor that helps in the ranking is – page experience.

Recently, the big internet services providing company Deloitte published a new report that strongly suggests that the page speed does have a large impact on not only lead generation but also conversions and ultimately getting a handsome revenue for a number of brands across the globe. Page speed and top ranking on Google are the only revenue-generating ways for some small-scale IT organizations and Application development companies in Jaipur.  The study by Deloitte was announced just after the upgradation of the company’s Test My Site tool.

One thing that we should know here is Mobile ‘Dominant Digital Touchpoints.’ The company says that today’s era is an era of mobile and we are living in a mobile-first world. And that where Dominant digital touchpoints come into action. Using this, a brand can increasingly enhance the experience of users by making their website speed better. The study suggests that from the period of 2019 to 2023, the mobile platforms will be responsible for 75% of the total eCommerce sales on all the platforms, and desktop devices will leave behind the race. Today’s slow loading websites are a factor that desktop devices are generating more sales than mobile devices. But, sooner than later, this won’t be the case. Mobile devices will take over.

For this study, a very deep methodology was created to measure the performance of a website on mobile devices. However, there are a number of tools that already exist in the market to measure the speed and overall performance of a website on both desktop and mobile devices. Google’s page speed checker is one of those tools. The tool tells not only about the performance and the loading speed of a website on mobile and desktop devices but it also suggests a number of errors and areas that has to be rectified in order to improve that.

Apart from that, there are some SEO insights providers that have been around for quite a few years and have won the trust of internet marketers especially, graphic designing companies in Jaipur. Those names comprise Moz, SEMRush, Neil Patel’s website analyzer tool, keywords suggestions tool, woo rank, and many more. Since Google’s Page Speed Checker is based on providing loading performance data of just one website, these tools can compare a number of websites (competitors) to let you analyze the pros and cons of them all at the same time. Though, most of those tools are very intricate and are paid while Google’s tool is free for all.

The Deloitte methodology to measure website speed included a total of seventy brands. But to everyone’s surprise, only thirty-seven of them were eventually selected. The rest 43 didn’t even pass the qualitative, analytics, and technical audits. The tool was based on developing a KPI framework to have a detailed look at customers’ conversion journeys. The system also created different key speed metrics to have an insight on finding the impacts of different speed metrics on the customers’ behavior. Google’s Lighthouse tool was also used in measuring website speed.

The choice, decision, and impacts on behavior are usually different for customers interested in different segments. Hence, the study carried out four very prominent industries – lead generation, luxury, travel, and retail. For all these four categories, the tool measured the conversions of customers. The conversion was defined as people who either clicked on the contact us page, completed a form, or added a product to the basket. And surprisingly, It was measured that the pages that were the fastest on mobile devices, received the most conversions. That is why it is very essential to maintain a fast-loading page.