Opening and running a small local business comes with a set of challenges you have to address to grow your company successfully. The process starts with setting up a well-designed website and informing your customers about your offer.
You should consider using one of many advanced CRM software to help you organize everything and make sure you do things right.
What Is CRM Software?
CRM stands for Customer Relationship Management, and it’s a type of software that allows you to manage everything related to your customers. That includes customer information, notes, emails, reviews, and so on. Handling so much information could be a little tricky at first, so don’t be afraid to hire salesforce consulting services to get started.
CRM platforms allow you to manage everything from a single dashboard and make it much easier to share future plans with your team’s rest. They are powerful tools for lead generation, marketing, and sales solutions packed in one easy-to-use platform you can use to ensure that your business grows in the right direction.
Top 5 CRM Solutions
1. HubSpot
HubSpot is perhaps the most famous CRM software, and for a reason. It’s affordable, easy to use, and very effective. Millions of businesses all over the world can thank this software for its success. But why is HubSpot so good at what it does?
Well, first of all, it’s straightforward to use and master. It comes with all the essential CRM tools you could ever need to handle customer support. HubSpot also comes with a mobile app, dozens of email templates, a real-time notification system, tracking, phone calls, scheduling, and so on. We can find one of the biggest benefits of using this solution: that it offers full integration with over 300 apps and services.
The basic plan is free for use, but you will have to pay $50 per month to unlock them if you want more advanced features. The so-called Growth Suite with unlimited access will set you back for at least $113 per month per single user.
2. Drip
Drip is currently the most popular eCommerce CRM solution, but it’s also beneficial to small businesses. It’s the simplest solution on our list, making it an excellent choice for first-timers and complete beginners.
The software focuses on easy automation workflow building and setting up email campaigns. It also offers easy list segmentation, content customization, marketing options, conversion tracking, and so on. The best thing about it is that you can fully customize the experience according to your needs.
Drip will help you build high-quality leads, manage contacts, and improve customer relationships. With features such as advanced contact management, custom email campaigns, and a built-in chat tool, this software is a complete solution for all business needs. The basic plan is $49 per month, but you can get a 2-week trial period for free.
3. Zoho
Zoho is another cloud-based CRM software solution designed to make running your online marketing campaigns easier. It’s clear that this tool focuses on improving sales and conversion rates since it comes with powerful marketing and sales features.
It will help you organize your contacts, spread awareness about your brand, manage sales, and give your customers the best support possible. The tool offers integration with dozens of popular marketing solutions, allowing you to manage all marketing needs from a single dashboard.
Zoho will make your life easier when it comes to generating leads through social media, customer segmentation, and providing full customer support via the built-in live chat tool. You can get Zoho for free, but if your team has more than three users, you will have to pay $12 per user every year.
4. Salesforce
Think of Salesforce as one of the biggest CRM solutions on today’s market which can be learned from the Salesforce training. The thing that separates this software from all others is its ability to customize every captured lead’s customer journey.
The software is easy to use, and it offers advanced features all aimed to help increase sales. That includes SMS messaging, social media account management, and effective digital advertising solutions. The software offers dozens of advanced features to help you manage sales, commerce, marketing, customer support, team productivity, and so on.
The small business plan will set you back for $25 per user every year, but trust us, it’s worth every cent.
5. Freshsales
Also known as Freshworks, Freshsales is another popular CRM solution that offers advanced sales-oriented features designed to improve conversion rates. It provides a great dashboard that allows you to manage everything from your contacts, phone calls, emails, etc.
Freshsales comes with a built-in AI that sorts leads based on their willingness to make a purchase. Other features include workflow automation, event tracking, and customer tracking. You can integrate it with the most popular services and apps to get even more out of this fantastic software. The pricing starts at $12 per month for a single user.
Conclusion
Starting a small local business today is much harder than most people think. Making sure that your offers are visible online will often have the most significant impact on success. But don’t worry; any of these five popular CRM solutions will help you get things done right even if you’re a complete beginner. Good luck!
