5 Clever Ways to Promote Your Blog Posts on Instagram


Instagram, as we all know, is a very popular social media platform where people share their pictures and videos with the world. However, what if there is more to this app? What if you can use it to promote your blogs? Sounds interesting right?! Although this can happen but if you are just starting out then it can be a bit of a pickle.

This is because it will require you to use a perfect mix of methods and tools. But don’t worry! This article will bring forth some interesting tips that will help you to promote your blog on Instagram effortlessly.

5 Creative Tips to Promote Your Blog Posts on Instagram

If you are a struggling blogger then using Instagram to promote your work is not be a bad idea. The best part is that you won’t need to put up much effort to drive traffic to your blog. If you don’t believe then just have a look at these five ways through which you can easily market your blogs.

#1. Make Use of Instagram Stories

Instagram stories is one of the most powerful features of the platform. You can use this to your advantage to build some hype for your blog. What you can do is make a small video and tell your followers what you are working on. You can even create a graphic in Canva and build some anticipation for your blog post. Also, don’t make the mistake of putting important information in one story. Instead, create multiple stories and spread details accordingly. Why? This is because Instagram users are tapping quickly through stories, looking for something interesting.

I remember the time how I randomly created a promotional image of my blog and posted it on Instagram because my Spectrum TV was not working. Within a few minutes, I started to notice some traffic on my blog. This happened all because I didn’t call Spectrum to fix my TV. At the same time, it made me realize that Instagram is much more than just a photo/video-sharing app.

#2.   Connect with Other Bloggers to Expand Your Reach

When it comes to promoting your blog on Instagram, it’s easy to focus on the things you can do rather than what others can do for you! If you think about it, networking with other bloggers can really give you a boost. How? Well, your content will be exposed to new audiences who might benefit from your blog post. If you are considering this option then here are three tips that will help you connect with your fellow bloggers easily.

  • Search for accounts or influencers who naturally compliments your interests or blog topics.
  • Support and interact with these accounts.
  • Introduce yourself and ask if they would be interested in a collaboration or partnership.

Now, the question is; how can you find related to your niche. The answer is hashtags! Use them to track the accounts which you think match your interest.

#3. Upload Creative Pictures and Videos to Promote Your Blog Posts

It’s Instagram! So, of course your pictures and videos will matter. Also, new Instagram users will only be attracted to your account if you manage to leave a solid impression with your posts. If you truly want to capture the attention of your audience then consider sharing high-quality images that can easily stand out. This doesn’t mean that you have to invest in an expensive camera. However, make sure to take pictures in proper lighting while paying attention to your backdrop and composition.

#4. Write Instagram Captions Wisely

Ah, the captions! They are just as important as the image you select to share on Instagram. So, what is it that makes them important? Well, it is your captions that your followers can relate to or can invest themselves emotionally in it, making it the most vital part of your post. So, stress on your captions and try to make it as interesting as possible.

#5. Be Consistent and Interact Live

Another important feature that you can make use of is Instagram Live. This will let you interact with your followers in real-time. You can hold a small Q&A session with them and can also tease about your next blog. You can even share some stories behind your blog posts and what motivated you to create it. While doing all these things, you have to make sure to be consistent. And for this, you will need to find the best internet deals. It will help you to upload content regularly on Instagram while allowing you to stay connected with your audience at all times.

And there you have it! These five tips can bring a sweeping change when it comes to driving traffic to your blog. So, make use of Instagram and try these tips to take your blogging game to new heights.