Mobile searches have become the future in the eCommerce world. That is why Google is giving more importance to websites, which have made a mobile-first approach. Without a mobile-friendly website, you cannot make your eCommerce brand successful in this digital world. Mobile platforms are now something more than channels. They are a necessity to every organization. From the in-store information to the product discovery and payment, every activity can be accomplished from the mobile platforms. Thus, to win the eCommerce business competition, you need to focus on mobile SEO.
The non-mobile eCommerce sites may not be visible-
In 2015, Google announced a new algorithm update saying that mobile-friendliness will be one of the ranking signals. The mobile eCommerce sites will have a higher rank compared to that of the non-mobile ones. Thus, to achieve a good rank in the SERP result, you need to focus on the mobile-friendly elements of your website. This simple approach will make your website visible in most mobile searches. However, Google’s declaration about its algorithm is not the only reason to upgrade your eCommerce site to a responsive platform. There are several other reasons to create a mobile eCommerce site.
Mobile SEO and mobile web design-
Mobile SEO refers to the process to ensure that visitors accessing the website from their smartphones have the best experience. The perfectly designed mobile-friendly websites clearly reveal the content on the small screen. These websites do not miss any important functionality on the mobile platform. However, there is no need to create separate sites for mobile and desktop users. The best solution for eCommerce owners is to develop a highly responsive platform. But, how should you design the best eCommerce portal for both mobile and desktop users?
Responsively designed websites rely on CSS3 media queries to present the content to users from any device. By using this technology, you can make the website design automatically adapt to the device’s screen.
Mobile-friendly platforms can drive a high conversion rate-
The responsive eCommerce websites and eCommerce mobile apps can increase the conversion rate. As revenue is the most important factor, it is better to invest in mobile eCommerce.
You know that your potential customers desire a seamless buying process. You can provide them with the best interface by creating a mobile-friendly eCommerce platform. Moreover, it is better to invest in eCommerce apps to send push notifications and increase conversions. Some apps rely on innovative smartphone features (like the camera) to place their orders.
The significant part of an eCommerce platform is the checkout process. Without an easy checkout, you can find a high bounce rate.
Mobile eCommerce simplify the payment system-
Most of the modern customers like to pay for their deals by using their mobiles. They do not want to waste time adding shipping details and credit card details. One-click payment is the best advantage for mobile users, and a mobile eCommerce site always ensures an easy payment. Ultimately, you will find repeat customers, more sales, and more conversions.
You may install Amazon Pay and other mobile wallets to ensure contactless payments. Mobile wallets can safely store your shipping address, credit card details, and other information. Your customers do not need to enter the information repeatedly. Although some wallets accept limited geographical regions, you can choose the right one for your customers.
Chatbots to provide better service to your eCommerce customers-
You know that customer service standards are one of the most important factors to ensure your eCommerce success. Thus, you can install a chatbot on your eCommerce platform. With an AI-enabled chatbot, you will find it easy to provide instant responses to your customers. For instance, you can offer personalized solutions while interacting with your eCommerce store visitors. Moreover, you can make
● A comprehensive analysis of your customers’ preferences, likes and dislikes for better recommendations.
● Increase the customer engagement rate in the mobile eCommerce site.
● Offer 24-hour assistance to resolve complaints and queries.
● Save the cost of employing several customer representatives.
Mobile eCommerce platform with better security-
You know that both Android and iOS platforms have employed the best technologies to keep private data safe. Moreover, the eCommerce business owners felt the need to ensure the ultimate security in their platforms. With HTTPS, SSL certificate, and other encryption tools, mCommerce platforms are trying to prevent attacks and avoid system vulnerabilities. Thus, make sure that you have created a secure platform and let your customers feel safe. Furthermore, HTTPS is one of the SEO factors, as Google gives higher values to the secure sites.
Now, have you decided on developing a mobile eCommerce platform to start mobile SEO? With digital wallet payment systems, faster load times, single-click checkout, you can draw the attention of mobile users. Your investment in mobile SEO will deliver the best result.
