Every digital and social media marketer knows that Instagram has the largest user base of all the platforms where you can grow your business. To connect this user base to your content, your page must appear on the ‘recommended’ pages of your target audience. The best way to make this happen is to use appropriate Instagram hashtags.
What are Instagram hashtags?
A hashtag is a word with or without numbers and/or an emoji following a # symbol. For example, #instagood. Hashtags act in the same way as Instagram and do keywords for Google. People can use the hashtag to search for posts on that topic. For example, if you want to see posts related to nature, you can search for #nature, and the algorithm will show you all the posts that contain the hashtag.
They are used to categorize content, show it to the audience who regularly deal with that type of content, and ultimately add to posts, including photos, videos, and reels. Posts with at least one hashtag are more likely to reach 12.6% more than posts with no hashtags.
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Types of Instagram hashtags
While you can practically convert any word or phrase to a hashtag, it is important to use hashtags that have a minimum average reach (about 20,000). Here are the hashtags that have already been used on posts and found good user interaction. Hashtags usually fall into one of the following categories:
Brand Hashtags – These are specific to brands. It could be the brand name or its tagline or slogan.
Product or service-based hashtags – these are usually keywords that describe the product or service offered. For example, #runningshoes or #interiordesign.
Daily Hashtags – These are the tags you would use to define a daily moment. For example, #MondayBlues or #FridayChill.
Location halves – describe a geographical location or an event that takes place in a particular place. For example, #LondonEats or #TexasNights.
Seasonal hashtags – refer to seasons or festivals and events, and are time-sensitive. For example, #Halloween or #SweaterWeather.
Niche-specific hashtags – define the industry to which you belong and further narrow it down to your specific niche within the industry. For example, #wildlifephotographer or #foodblogger.
Using appropriate hashtags
Many people think that the best way to use as many hashtags as you can is to think of them. This is not true, however. It is ideal to use less than 30 hashtags if you do not want to be on the famous “radar” Instagram. Using 30 hashtags or more could result in your post being reported, deleted, or worse, your entire account could be blocked. It is a good idea to use about 20 hashtags.
Within these 20, you should have a combination of high and medium-volume hashtags. In the event that you just utilize the most elevated positioning hashtags, your post may not contact an enormous crowd. Since too many people are already using these generic hashtags, for example, #love, your post at sea will not show all other posts that use it. Using medium hashtags with at least 20,000 will ensure that your post reaches your target audience. It’s also wide enough to show the lives of a new audience.
Using the right hashtags can help you grow your Instagram audience organically by helping you find the people who are looking for the products/services you offer.
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