The digital revolution has transformed entire industries and the way people do business. Real estate is no different. People now look around “online” real estate to purchase their dream real estate. No wonder if you want to catch their attention and grow your real estate business, you need to also deal with “virtual” real estate. Social media marketing, then, is a powerful tool in your hand to accelerate your business. Real Estate Social Media Marketing will help you fast-track your business in to the growth highway!
Here are some of the major benefits of using social media marketing to grow your real estate business:
1. Directly Connect with “Hot” Audience on the Lower Ends of the “Funnel”
With the large volume of valuable data that the major social networks possess, you can target your social advertisement campaigns directly at high-intent customers who are more likely to hit the “Buy Now” button. Perhaps they searched last night for property prices in their area. Maybe they entered “small property to buy right NOW” in the Facebook search. Either ways, you can drill down and catch these high value prospects at just the right time. Only target your ads to these people, and increase your marketing ROI 10x.
2. Brand Awareness That Leads to Trust
Real Estate deals are high-ticket transactions, All the parties involved are apprehensive about the others carrying through with their part of the bargain. The real estate has been notorious for many frauds and cons in the past.
Long story short, brand value is a key metric if you are running a real estate business. No buyer will purchase a property through you if he does not trust you to carry through the deal honestly.
You can gain this precious brand value in a cost-effective way with social media marketing. Both organic posts and advertisement will help you connect with potential buyers where you can earn their trust through good online behaviour and content.
3. Higher Conversion Rate
Once you have run those tedious brand awareness campaigns and build decent affinity with your audience, you have much higher chances of converting when you start nurturing these leads. Your social media reputation helps push these prospects down the funnel in a smooth manner.
4. Save Precious Marketing Spend
Because social media is the most cost-effective media to reach out to your target audience, you can make precious savings on marketing. This means you can invest more in other aspects of your real-estate business and provide superior vale to clients, leading to more sales.
Also, you can save marketing dollars through the power of social media targeting and retargeting. Why would you want to display your real-estate ad to a person who is planning to move half across the world into a new country next week?
- Use Technology to Make Your Marketing Workflow Efficient
Being a digital channel, social media marketing can be streamlined with the power of technology. You can a good social media marketing tool to speed up your campaigns, plan content- calendars in advance and take the right action through the power of analytics. Your marketing efforts on digital social media channels will be much more efficient and effective than possible with any traditional media. Real Estate is a tricky business to nail. The industry is prone to wide swings due to volatile market conditions. You can excel at this business by using the power of social media marketing to cut down on marketing spend while increasing ROI many times over.